Brief Develop a brand identity for Miso & Moon, a concept rooted in refined cultural expression and contemporary design. The project sought to establish a visual language that reflects both traditional craftsmanship and modern aesthetic sensibilities, balancing heritage with elevated minimalism. Approach The identity system was informed by a synthesis of cultural motifs and modern visual harmony. Typography, color palette, and graphic elements were chosen to evoke both subtle depth and contemporary clarity. Careful attention was given to how visual rhythm and negative space can communicate calm confidence. Every asset was designed to feel intentional, allowing the brand to breathe while expressing distinct character. Outcome Miso & Moon emerges as a conceptually grounded and visually cohesive brand. The resulting identity system supports clear recognition across applications, from print to digital, and carries a sense of thoughtful sophistication. Through measured design choices and a restrained visual voice, the brand conveys depth, modernity, and a balanced aesthetic.